Digital transformation marks a radical rethinking of how an organization uses technology, people, and processes to fundamentally change business performance. It requires cross-departmental collaboration in pairing business-focused philosophies with rapid application development models. Digital transformation is the process of using digital technologies to create new or modify existing, business processes, culture, and customer experiences to meet changing business and market requirements.

It transcends traditional roles like sales, marketing, and customer service. Instead, a digital transformation begins and ends with how you think about, and engage with, customers. As we move from paper to spreadsheets to smart applications for managing our business, we have the chance to reimagine how we do business and how we engage our customers with digital technology on our side.